RDS Nails & Beauty Website
Project Type
Web Design & Development
Role
Brand & Web Designer, Developer
Tools
HTML, CSS, JavaScript, Illustrator, Google Analytics, Claude
Overview
Building a complete digital presence for RDS Nails & Beauty, from identity to launch.
RDS Nails & Beauty needed more than a website — they needed a brand. I was brought on to design their visual identity from the ground up and build a custom website to bring it online, end to end. The project spanned three areas: brand identity, website development, and analytics integration — giving the salon both a polished public face and the data to understand how visitors actually use it.
What I did
From first sketches to a live, trackable website — I owned the full process across brand, build, and measurement.
01
Brand Identity —
logo, colour palette, typography, and visual language designed to feel premium, clean, and welcoming.
02
Website Development — a responsive site hand-coded with HTML, CSS, and JavaScript, built directly from the brand system.
03
Analytics Integration — Google Analytics setup to track traffic, behaviour, and booking-related actions from day one.
Key Insights
"A brand isn't finished at launch — it's finished when it's measurable."
Owning the project end to end — identity, build, and analytics — meant every decision could be traced back to the same visual and strategic intent. Hand-coding the site kept it lightweight and easy to extend, and having analytics in place from day one means future updates can be guided by how people actually use the site, not assumptions.