Refining Rituals: Visual Identity for Brew and Buff Nails

I recently had the opportunity to lead the branding project for Brew and Buff Nails, a luxury boutique located in Donnycarney, Dublin 9. It is a truly unique concept that combines high-end nail artistry with a specialty takeaway cafe.

In this project, I was responsible for the end-to-end brand identity and website design,
including the logo, color palette, visual assets, and UI/UX. The client’s vision was centered around 'quiet luxury,' which led me to develop a sophisticated palette of earthy browns and nude tones.

To bring this aesthetic to life, I designed a custom symbol inspired by the 'B's in the brand name.
By using organic and fluid lines, I aimed to provide a soft, feminine touch while maintaining a clean, minimalist look. The final result is a comprehensive brand identity and digital presence that feels
like a refined sanctuary—personal, effortless, and truly elevated.